03. Elements of Content Part 2

INSTRUCTOR NOTE:

The full Simon Sinek TED Talk

Reading on how to leverage the humanity of your customers:
Tipping Point by Malcolm Gladwell
Contagious - Why Things Catch On by Jonah Berger
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Influence - The Psychology of Persuasion by Robert B. Cialdini, Ph.D.
Tested Advertising Methods by John Caples